Creating beauty in advertising makes people appreciate your brand.  Jet Blue’s new advertising campaign thanking you for not flying, as they do the flying for you, and numerous silly images make it a pleasant experience to see run into their brand.  It is a risk, as not all of these endeavors turn out well, but when it’s slightly quirky and improves your day – you do crazy things like spending a dozen more dollars on a short-haul flight because you want to try out Jet Blue, those guys that made you smile a few times last week.

If you’re looking for advertising inspiration you should check out SkaryIdeas.com:

AJAX web applications typically use a processing or loading indicator when pulling data back from the server. We use them in S-Controls for Salesforce.com integrations and for our other web projects. Recently when performing a web search for a generic animated loading indicator (this search) I was amazed and surprised at a great tool that someone created:

ajaxload.info

The site gives you a lot of different styles of moving gifs and then lets you assign colors (or transparency) to the indicator and then you can download it for use in your site. Awesome little tool site!